Get more Market Development Funds with data-driven account maps with each partner

Oftentimes larger partners will provide market development funds (MDF) for in-person events and targeted marketing campaigns. Detailed mapped account data can accelerate MDF approvals and even justify more market development funds from your partners.

There are lots of ways that partner marketing teams can help generate new pipeline and accelerate current deals. But most partner marketing teams struggle to develop targeted lists for each co-marketing campaign because they lack up-to-date target accounts that are relevant for each partner. With PartnerTap’s real-time partner account maps, partner marketing teams can create hyper-targeted lists of companies to target with each partner, and make sure that the right account owners and sales teams are brought into the loop when partner marketing programs generate interest.

PartnerTap’s Ecosystem Sales Platform gives partner, channel, and marketing teams an easy way to share data and collaborate with partners. Teams can use mutual account reports in PartnerTap to filter down a target list based on any company or sales data, including industry, segment, region, installed products, propensity to buy, current open opportunities as well as any other data you want to pull in for instant mapping, enrichment, or reporting. With these detailed lists of companies to target, marketing teams on each side of the partnership can develop targeted campaigns to drive demand that sales can then work together to go close.

PartnerTap instantly identified 27,000 new logo accounts for our top NSPs to sell to. We grew revenue from our NSPs 4x in the first twelve months using PartnerTap."


Principal Strategic Partner Manager, National Partners at LastPass

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Data-driven discovery platform for partner marketing

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Enterprise Co-Selling Platform

PartnerTap is the only partner ecosystem platform designed for the enterprise. We give you a data-driven discovery platform for partner revenue that includes co-build partner analytics, sales mapping tools for co-marketing, co sell software for sales teams, and powerful business mapping software for co-retention strategies with partners.

Partner marketing teams can justify more MDF and generate more pipeline with and for partners with hyper-targeted lists of mutual customers and mutual prospects with each partner. PartnerTap’s partner account mapping software is easy to use and instantly identifies the mutual customers, mutual prosects, and all overlapping accounts with each partner.

  • Invite unlimited partners to connect and share real-time data with you, or start by uploading all the partner customer spreadsheets you already have
  • Control what data you share with each partner
  • Instantly map millions of accounts and opportunities to see your mutual customer and prospect overlap
  • Justify more partner MDF with high-quality lists of mutual target accounts you could go market to in each industry, region and segment
  • Identify new cross-sell and up-sell opportunities to go after with each partner at each mutual customer
  • Identify net-new “greenfield” accounts or new logos your partners could introduce you to and get those added to your CRM
  • Empower sales teams to leverage partners and accelerate deals with the best partner on each account
  • Push partner data back into your CRM so sales, marketing, and customer success can see the partners engaged on each account and opportunity
  • Share pipeline to let your partners track real-time changes to your co-sell or reseller deals
  • Build-up an ecosystem-wide view of your customers, prospects, pipeline, and partner impact on your business with comprehensive channel mapping
  • Use multi-partner Ecosystem Reports to pinpoint specific accounts for potential multi-partner marketing initiatives
  • Get credit for the revenue partners unlock for your company – and the revenue your company drives across your ecosystem.
  • Build an ecosystem data lake with all your partner data
  • Sail through the toughest security reviews with a SOC2 Type II certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Revenue

2900% More new logo deals sourced in first year

4xMore revenue sold through reseller in first year

$110M ACV of single deal sourced and closed with PartnerTap

100% Real-time account mapping

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