ECOSYSTEM BUSINESS MANAGEMENT FOR PE

Build a post-acquisition predictable revenue machine

Most acquisitions fail to generate the expected revenue growth because they can’t operationalize a joint sales motion. Sales reps continue to work in their separate CRM systems, and it is hard for sales reps on each side to know who exactly they should start collaborating with to cross sell into each account.

You can’t wait for both sales teams to get into the same CRM system. To drive revenue quickly after an acquisition you need to empower sales teams with the information they need in the current CRM systems where they already work.

Partner ecosystem insights and data for all revenue-focused teams:

  • Channels
  • Alliances
  • Marketplaces
  • Products
  • Sales
  • Marketing
  • Customer Success

If you get this ecosystem business management right – then you can identify target accounts for each sales team to sell to, accelerate cross-sell revenue growth, shorten sales cycles, and prioritize customer success on both sides.

Multi-company data views of each company are an incredible growth lever for private equity firms and the companies you bring together. But most firms lack the right data and tools to help their portfolio companies scale up revenue after a merger or acquisition.

That’s why the cutting-edge sales enablement teams are using PartnerTap’s ecosystem platform to build a portfolio-wide multi-business view of each account and sales opportunity. PartnerTap gives firms a secure ecosystem business management platform to connect data across CRM systems, share sensitive data, identify 10x more actionable pipeline, share and track pipeline, and win deals faster with the person that already has the best relationships at each company.

Trusted by the enterprise

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How It Works

Easy to get started

Get started in minutes

Sync with your CRM, enrich prospect information from other sources, invite partners to connect, and control what data you share. Invited partners can use PartnerTap for free.

Get ecosystem view of your market

Sync with your CRM, instantly enrich data with information from other sources, and start building up a rich ecosystem view of each customer, prospect and sales opportunity.

Empower go-to-market teams

Push all ecosystem data back into your CRM sales, marketing and support teams can engage the right partners on their opportunities, campaigns, and customers.

Data-driven sales enablement

PartnerTap’s ecosystem-wide sales enablement solution helps private equity firms accelerate portfolio revenue post acquisition with an ecosystem-wide view of each customer and prospect. With PartnerTap you can:

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Instantly map millions of accounts and opportunities to identify your mutual overlap and whitespace with each company and partner
Identify 10x new sales opportunities for each company to go after
Identify expansion opportunities in existing accounts
Identify “greenfield” accounts each company could bring others into

Empower sales teams to leverage and collaborate with the other reps that already have existing relationships at an account

Share and track partner pipeline across all companies to see real-time changes in co-sell deals
Get an ecosystem-wide view of your market, customers, prospects, and sales opportunities with multi-partner ecosystem reports
Push partner data back into your CRM so sales, marketing, and customer success teams at each company can all leverage this ecosystem data in their growth and retention strategies
Improve customer retention with a multi-product and multi-company strategy
Build an ecosystem data lake with all your mapped data from all portfolio companies and all partners
Get credit for the revenue each company unlocks for the others – and the revenue your portfolio company drives across your ecosystem

Sail through the toughest security reviews with a SOC2 Type III, ISO 27701 and ISO 27001 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Revenue

2900% More new logo deals sourced in first year

4xMore revenue sold through reseller in first year

$110M ACV of single deal sourced and closed with PartnerTap

100% Real-time account mapping

Enterprise Co-Selling Platform

PartnerTap is the only co-selling solution designed for the enterprise. We automate data sharing and mapping, identify more pipeline for you and your partners, and automate all the opt-ins and introductions to get sales reps and partners actively selling together on their shared accounts.

Learn about partner ecosystem platform

Integrations

Works instantly with your CRM

Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.

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Salesforce Managed Package

Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.

Learn More

We grew revenue 4x with CDW in the first twelve months using PartnerTap. PartnerTap instantly identifies the best new logo accounts for each reseller to focus on."
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Natalie Visconti-Clendenin,

Principal Strategic Partner Manager, National Partners at LastPass

Ready to scale-up
co-selling and grow faster?

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