Use real-time data to align with vendors and resellers to drive more revenue

Whether you are an international distributor of technology products or a local distributor for a food and beverage conglomerate, it’s your business to sell and move products for lots of different vendors. You train your army of resellers on their new products, keep up their certifications, and arm them with the best available resources. But then your sellers get into a deal and find out their competing against a direct seller at one of your vendors. They will often switch product recommendations rather than risk losing the deal to your own partner/vendor. But what if you could align your vendors with your network of resellers and reduce this channel conflict with transparency?

Partner ecosystem insights and data for all revenue-focused teams:

  • Channels
  • Alliances
  • Marketplaces
  • Products
  • Sales
  • Marketing
  • Customer Success

The ideal scenario for distributors and sellers is to join forces and collaborate with each vendor. But knowing exactly who to work with on each account at each vendor and each partner is virtually impossible without real-tie partner insights and data. Account teams change, product specialists change roles, and people leave companies. Most distributors simply don’t have the platform, data, or tools they need to scale up account mapping, share pipeline, and enable collaboration across all the various sales teams.

That’s why major distributors around the world are moving to PartnerTap’s Ecosystem Sales Platform to automate account team mapping and focus sellers on the right accounts. PartnerTap gives distributors a secure data sharing and collaboration platform to connect with partners, share sensitive data, get partner insights that identify 10x more pipeline at wide-open accounts, and collaboration tools to win deals faster with the right product specialists and account owners from each vendor.

Trusted by the enterprise

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How It Works

Easy to get started

Get started in minutes

Sync with your CRM, enrich prospect information from other sources, invite partners to connect, and control what data you share. Partners you invite can use PartnerTap for free.

Get ecosystem view of your market

Connect with more partners, upload partner spreadsheets, and build up a multi-partner view of each customer, prospect, sales opportunity and your market at large.

Empower go-to-market teams

Push all ecosystem data back into your CRM so sales, marketing, support, customer success and product teams can see this data where they already work.

Real-time partner insights and sales acceleration

PartnerTap’s partner ecosystem software helps distributors scale-up product sales and increase customer retention with an ecosystem-wide view of each customer and prospect. With PartnerTap you can:

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Instantly map millions of accounts and opportunities to identify your mutual overlap and whitespace with each partner
Identify 10x new sales opportunities to go after with each partner
Identify expansion opportunities in existing accounts
Instantly map all “unassigned” and “unpenetrated” accounts to the seller with the best track record at each account
Empower sellers to leverage and collaborate with the partners that already have the strongest relationship with each account
Route leads to sellers with the strongest existing relationships with each company
Share pipeline to let your partners track real-time changes to your reseller deals
Get an ecosystem-wide view of your market, customers, prospects, and cloud services opportunities with multi-partner ecosystem reports
Push partner data back into your CRM so sales, marketing, and customer success can all leverage partners involved in their customers and prospects
Improve customer retention with a network of aligned partners surrounding each customer
Build an ecosystem data lake with all your mapped data from all types of partners
Get credit for the revenue partners unlock for your company – and the revenue your company drives across your ecosystem
Sail through the toughest security reviews with a SOC2 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Revenue

2900% More new logo deals sourced in first year

4xMore revenue sold through reseller in first year

$110M ACV of single deal sourced and closed with PartnerTap

100% Real-time account mapping

Enterprise Co-Selling Platform

PartnerTap is the only co-selling solution designed for the enterprise. We automate data sharing and mapping, identify more pipeline for you and your partners, and automate all the opt-ins and introductions to get sales reps and partners actively selling together on their shared accounts.

Learn about partner ecosystem platform


Works instantly with your CRM

Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.

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Salesforce Managed Package

Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.

Learn More

We grew revenue 4x with CDW in the first twelve months using PartnerTap. PartnerTap instantly identifies the best new logo accounts for each reseller to focus on."
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Natalie Visconti-Clendenin,

Principal Strategic Partner Manager, National Partners at LastPass

Ready to scale-up
co-selling and grow faster?

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Invited by a partner?

You can use PartnerTap for free – forever.

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