Whether you are an international distributor of technology products or a local distributor for a food and beverage conglomerate, it’s your business to sell and move products for lots of different vendors. You train your army of resellers on their new products, keep up their certifications, and arm them with the best available resources. But then your sellers get into a deal and find out their competing against a direct seller at one of your vendors. They will often switch product recommendations rather than risk losing the deal to your own partner/vendor. But what if you could align your vendors with your network of resellers and reduce this channel conflict with transparency?
Partner ecosystem insights and data for all revenue-focused teams:
- Channels
- Alliances
- Marketplaces
- Products
- Sales
- Marketing
- Customer Success
The ideal scenario for distributors and sellers is to join forces and collaborate with each vendor. But knowing exactly who to work with on each account at each vendor and each partner is virtually impossible without real-tie partner insights and data. Account teams change, product specialists change roles, and people leave companies. Most distributors simply don’t have the platform, data, or tools they need to scale up account mapping, share pipeline, and enable collaboration across all the various sales teams.
That’s why major distributors around the world are moving to PartnerTap’s Ecosystem Sales Platform to automate account team mapping and focus sellers on the right accounts. PartnerTap gives distributors a secure data sharing and collaboration platform to connect with partners, share sensitive data, get partner insights that identify 10x more pipeline at wide-open accounts, and collaboration tools to win deals faster with the right product specialists and account owners from each vendor.
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How It Works
Easy to get started
Get started in minutes
Sync with your CRM, upload partner spreadsheets, invite partners to connect, and control what data you share with each partner. Invited partners can use PartnerTap for free.
Automate account mapping
Instantly see your mutual customers and new logo opportunities with each partner while you build up an ecosystem-wide view of each customer and prospect.
Run sales play workflows
Automate co-sell, thru-channel and P2P sales plays across your partner ecosystem and track all new pipeline generated by each sales play and each partner.
Real-time partner insights and sales acceleration
PartnerTap’s partner ecosystem software helps distributors scale-up product sales and increase customer retention with an ecosystem-wide view of each customer and prospect. With PartnerTap you can:

Sail through the toughest security reviews with a SOC2 Type III, ISO 27701 and ISO 27001 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.
PartnerTap Accelerates Revenue
2900% More new logo deals sourced in first year
$110M ACV of single deal sourced and closed with PartnerTap
100% Real-time account mapping
Enterprise Co-Selling Platform
PartnerTap is the only co-selling solution designed for the enterprise. We automate data sharing and mapping, identify more pipeline for you and your partners, and automate all the opt-ins and introductions to get sales reps and partners actively selling together on their shared accounts.
Integrations
Works instantly with your CRM
Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.

Salesforce Managed Package
Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.