Accelerate growth with a high-impact partner engine

Growing sales in the food and beverage industry is all about distribution. Getting your products into more stores, served at more restaurants, and available to more end customers. These businesses select products to sell based on your brand, margins, and business relationships. But there’s one more thing that could influence a business to stock and sell your products – your partners.

Each of the stores, restaurants, and business that offer your products already have trusted relationships with other vendors. Vendors may include other CPG products, technology companies, or professional services firms. Partnering and prioritizing partners that already have trusted relationships selling into your target accounts is the single best way to increase your distribution footprint.

Partner ecosystem insights and data for all revenue-focused teams:

  • Channels
  • Alliances
  • Marketplaces
  • Products
  • Sales
  • Marketing
  • Customer Success

But operationalizing a B2B2C partner sales strategy is hard. Most companies lack the data and tools they need to map millions of accounts with your partners, enable a collaborative selling partners engagement model, and focus your sellers on the right accounts with each selling partner.

That’s why leading food and beverage companies like AB InBev are using PartnerTap’s ecosystem platform to build an ecosystem-wide view of target accounts and identify which selling partners already have those trusted relationships. PartnerTap gives companies selling partners software that includes a fast and easy way to connect with partners, share sensitive data securely, identify 10x more pipeline, and win more distribution deals faster with the selling partners that already have the best relationships at each account.

Trusted by the enterprise

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How It Works

Easy to get started

Get started in minutes

Sync with your CRM, enrich prospect information from other sources, invite partners to connect, and control what data you share. Partners you invite can use PartnerTap for free.

Get ecosystem view of your market

Connect with more partners, upload partner spreadsheets, and build up a multi-partner view of each customer, prospect, sales opportunity and your market at large.

Empower go-to-market teams

Push all ecosystem data back into your CRM so sales, marketing, support, customer success and product teams can see this data where they already work.

Data-driven selling partner software

PartnerTap’s partner ecosystem software helps food & beverage companies grow revenue and increase customer retention with an ecosystem-wide view of each customer and prospect. With PartnerTap you can:

Data-driven partnering screenshot
Instantly map millions of accounts and opportunities to identify your mutual overlap and whitespace with each partner
Identify 10x new sales opportunities to go after with each selling partner
Identify expansion opportunities in existing accounts
Identify net-new “greenfield” accounts your partners can bring you into
Empower sales teams to leverage and collaborate with the selling partners that already have the strongest relationship with each account
Know which buyers are buying right now so you can get involved at the right time
Share and track partner pipeline to see real-time changes in co-sell and reseller deals
Get an ecosystem-wide view of your market, customers, prospects, and cloud services opportunities with multi-partner ecosystem reports
Get an ecosystem-wide view of your market, customers, prospects, and sales opportunities with multi-partner ecosystem reports
Push partner data back into your CRM so sales, marketing, and customer success can all leverage partner data in their growth and retention strategies
Improve customer retention with a network of aligned partners surrounding each client
Build an ecosystem data lake with all your mapped data from all types of partners
Get credit for the revenue partners unlock for your company – and the revenue your company drives across your ecosystem

Sail through the toughest security reviews with a SOC2 Type III, ISO 27701 and ISO 27001 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Revenue

2900% More new logo deals sourced in first year

4xMore revenue sold through reseller in first year

$110M ACV of single deal sourced and closed with PartnerTap

100% Real-time account mapping

Enterprise Co-Selling Platform

PartnerTap is the only co-selling solution designed for the enterprise. We automate data sharing and mapping, identify more pipeline for you and your partners, and automate all the opt-ins and introductions to get sales reps and partners actively selling together on their shared accounts.

Learn about partner ecosystem platform


Works instantly with your CRM

Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.

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Salesforce Managed Package

Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.

Learn More

We grew revenue 4x with CDW in the first twelve months using PartnerTap. PartnerTap instantly identifies the best new logo accounts for each reseller to focus on."
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Natalie Visconti-Clendenin,

Principal Strategic Partner Manager, National Partners at LastPass

Ready to scale-up
co-selling and grow faster?

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You can use PartnerTap for free – forever.

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