Growing sales in the food and beverage industry is all about distribution. Getting your products into more stores, served at more restaurants, and available to more end customers. These businesses select products to sell based on your brand, margins, and business relationships. But there’s one more thing that could influence a business to stock and sell your products – your partners.
Each of the stores, restaurants, and business that offer your products already have trusted relationships with other vendors. Vendors may include other CPG products, technology companies, or professional services firms. Partnering and prioritizing partners that already have trusted relationships selling into your target accounts is the single best way to increase your distribution footprint.
Partner ecosystem insights and data for all revenue-focused teams:
- Channels
- Alliances
- Marketplaces
- Products
- Sales
- Marketing
- Customer Success
But operationalizing a B2B2C partner sales strategy is hard. Most companies lack the data and tools they need to map millions of accounts with your partners, enable a collaborative selling partners engagement model, and focus your sellers on the right accounts with each selling partner.
That’s why leading food and beverage companies like AB InBev are using PartnerTap’s ecosystem platform to build an ecosystem-wide view of target accounts and identify which selling partners already have those trusted relationships. PartnerTap gives companies selling partners software that includes a fast and easy way to connect with partners, share sensitive data securely, identify 10x more pipeline, and win more distribution deals faster with the selling partners that already have the best relationships at each account.
Trusted by the enterprise
How It Works
Easy to get started
Get started in minutes
Sync with your CRM, upload partner spreadsheets, invite partners to connect, and control what data you share with each partner. Invited partners can use PartnerTap for free.
Automate account mapping
Instantly see your mutual customers and new logo opportunities with each partner while you build up an ecosystem-wide view of each customer and prospect.
Run sales play workflows
Automate co-sell, thru-channel and P2P sales plays across your partner ecosystem and track all new pipeline generated by each sales play and each partner.
Data-driven selling partner software
PartnerTap’s partner ecosystem software helps food & beverage companies grow revenue and increase customer retention with an ecosystem-wide view of each customer and prospect. With PartnerTap you can:
Sail through the toughest security reviews with a SOC2 Type III, ISO 27701 and ISO 27001 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.
PartnerTap Accelerates Revenue
2900% More new logo deals sourced in first year
$110M ACV of single deal sourced and closed with PartnerTap
100% Real-time account mapping
Enterprise Co-Selling Platform
PartnerTap is the only co-selling solution designed for the enterprise. We automate data sharing and mapping, identify more pipeline for you and your partners, and automate all the opt-ins and introductions to get sales reps and partners actively selling together on their shared accounts.
Integrations
Works instantly with your CRM
Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.
Salesforce Managed Package
Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.
Natalie Visconti-Clendenin,
Principal Strategic Partner Manager, National Partners at LastPass