Growing sales in the food and beverage industry is all about distribution. Getting your products into more stores, served at more restaurants, and available to more end customers. These businesses select products to sell based on your brand, margins, and business relationships. But there’s one more thing that could influence a business to stock and sell your products – your partners.
Each of the stores, restaurants, and business that offer your products already have trusted relationships with other vendors. Vendors may include other CPG products, technology companies, or professional services firms. Partnering and prioritizing partners that already have trusted relationships selling into your target accounts is the single best way to increase your distribution footprint.
Partner ecosystem insights and data for all revenue-focused teams:
- Channels
- Alliances
- Marketplaces
- Products
- Sales
- Marketing
- Customer Success
But operationalizing a B2B2C partner sales strategy is hard. Most companies lack the data and tools they need to map millions of accounts with your partners, enable a collaborative selling partners engagement model, and focus your sellers on the right accounts with each selling partner.
That’s why leading food and beverage companies like AB InBev are using PartnerTap’s ecosystem platform to build an ecosystem-wide view of target accounts and identify which selling partners already have those trusted relationships. PartnerTap gives companies selling partners software that includes a fast and easy way to connect with partners, share sensitive data securely, identify 10x more pipeline, and win more distribution deals faster with the selling partners that already have the best relationships at each account.
Trusted by the enterprise
How It Works
Easy to get started
Get started in minutes
Sync with your CRM, enrich prospect information from other sources, invite partners to connect, and control what data you share. Partners you invite can use PartnerTap for free.
Get ecosystem view of your market
Connect with more partners, upload partner spreadsheets, and build up a multi-partner view of each customer, prospect, sales opportunity and your market at large.
Empower go-to-market teams
Push all ecosystem data back into your CRM so sales, marketing, support, customer success and product teams can see this data where they already work.
Data-driven selling partner software
PartnerTap’s partner ecosystem software helps food & beverage companies grow revenue and increase customer retention with an ecosystem-wide view of each customer and prospect. With PartnerTap you can:
PartnerTap Accelerates Ecosystem Growth
10x More new logo deals sourced with partners
$110M Deal sourced and closed with PartnerTap
100% Real-time account mapping
Natalie Visconti-Clendenin,
Strategic Partner Manager, Last Pass
Ecosystem Sales Platform
PartnerTap is the only ecosystem platform designed for the enterprise. We automate data sharing and mapping, let you track partner pipeline, and identify 10x new partner sales opportunities.
Start scaling your #PartnerRevenue and building your #EcosystemDataLake today.
Integrations
Works instantly with your CRM
Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.
Salesforce Managed Package
Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.