Align with vendors to eliminate channel conflict and sell more

Whether you are an global, national or local reseller, it’s your business to become an expert and sell many products from many different vendors. You train your army of resellers on their new products, keep up their certifications, and arm them with the best available resources. But then your sellers get into a deal and find out their competing against a direct seller at one of your vendors. You could switch product recommendations or risk losing the deal to your own vendor. But what if there was another option?

Partner ecosystem insights and data for all revenue-focused teams:

  • Channels
  • Alliances
  • Marketplaces
  • Products
  • Sales
  • Marketing
  • Customer Success

The ideal scenario for resellers and vendors is to join forces and collaborate to sell more products together. But knowing exactly who to work with on each account at each vendor and reseller is virtually impossible. Account teams change, product specialists change roles, and people leave companies. Most resellers simply don’t have the platform, data or tools they need to scale up account mapping, share pipeline, and work effectively with vendor and partner sales teams.

That’s why major resellers around the world are moving to PartnerTap’s partner ecosystem platform to automate account team mapping and focus sellers on the right accounts with detailed ecosystem analytics. PartnerTap gives resellers a secure data sharing and collaboration platform to connect with partners, share sensitive data securely, identify 10x more pipeline at wide-open accounts, and win deals faster with the right product specialists and account owners from each partner.

Trusted by the enterprise

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How It Works

Easy to get started

Get started in minutes

Sync with your CRM, enrich prospect information from other sources, invite partners to connect, and control what data you share. Invited partners can use PartnerTap for free.

Get ecosystem view of your market

Sync with your CRM, instantly enrich data with information from other sources, and start building up a rich ecosystem view of each customer, prospect and sales opportunity.

Empower go-to-market teams

Push all ecosystem data back into your CRM sales, marketing and support teams can engage the right partners on their opportunities, campaigns, and customers.

Data-driven partner sales

PartnerTap’s ecosystem analytics solution helps resellers scale-up sales and increase customer retention with an ecosystem-wide view of each vendors’ customer and prospect. With PartnerTap you can:

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Instantly map millions of accounts and opportunities to identify your mutual overlap and whitespace with each partner and distributor

Identify 10x new sales opportunities to go after with each partner

Identify expansion opportunities in existing accounts
Identify net-new “unassigned” accounts your vendors can bring you in to

Empower sellers to leverage and collaborate with the partners that already have the strongest relationship with each account

Route leads to sellers with the strongest existing relationships with each company
Share pipeline to let your partners track real-time changes to your reseller deals
Get an ecosystem-wide view of your market, customers, prospects, and sales opportunities with multi-partner ecosystem reports
Push vendor and partner data back into your CRM so sales, marketing, and customer success can leverage those involved in their customers and prospects
Improve customer retention with a network of aligned partners and vendor sales teams surrounding each customer
Build an ecosystem data lake with all your mapped data from all types of partners
Get credit for the revenue partners unlock for your company – and the revenue your company drives across your ecosystem

Sail through the toughest security reviews with a SOC2 Type III, ISO 27701 and ISO 27001 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Revenue

2900% More new logo deals sourced in first year

4xMore revenue sold through reseller in first year

$110M ACV of single deal sourced and closed with PartnerTap

100% Real-time account mapping

Enterprise Co-Selling Platform

PartnerTap is the only co-selling solution designed for the enterprise. We automate data sharing and mapping, identify more pipeline for you and your partners, and automate all the opt-ins and introductions to get sales reps and partners actively selling together on their shared accounts.

Learn about partner ecosystem platform


Works instantly with your CRM

Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.

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Salesforce Managed Package

Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.

Learn More

We grew revenue 4x with CDW in the first twelve months using PartnerTap. PartnerTap instantly identifies the best new logo accounts for each reseller to focus on."
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Natalie Visconti-Clendenin,

Principal Strategic Partner Manager, National Partners at LastPass

Ready to scale-up
co-selling and grow faster?

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Invited by a partner?

You can use PartnerTap for free – forever.

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