Scale-up your partner sales strategies with customer-centric partner ecosystem data

The best software companies understand the power of partners to reach new prospects, accelerate deals, cross-sell, upsell, and improve customer retention. No matter who you sell software to, customer-facing or back-office teams, whether your software is used by world-wide teams or powers a few critical decisions with AI, the right partners can help you grow faster and make your customers more successful.

But how can you engage with partners to increase your sphere of influence and shorten sales cycles? Individual sales and channel reps regularly email around customer lists to see where a partner might be able to help. This isn’t secure or scalable. Most software companies lack the right data and tools to consistently drive more revenue with partners.

Partner ecosystem insights and data for all revenue-focused teams:

  • Channels
  • Alliances
  • Marketplaces
  • Products
  • Sales
  • Marketing
  • Customer Success

Effectively working with partners requires a secure way to share selected customer, prospect, and sales data. And for sales teams to leverage partners they need real-time visibility into who to work with at each partner on each of their specific accounts.

That’s why software leaders like SAP Concur, GoTo and Lightedge use PartnerTap’s ecosystem sales platform to automate sales account mapping and connect your sellers with the right partners. PartnerTap’s sales account mapping solution gives software companies a secure, fast and easy way to share and map sensitive data, identify 10x more partner pipeline, share pipeline, and win deals faster with the best partners.

Trusted by the enterprise

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How It Works

Easy to get started

Get started in minutes

Sync with your CRM, enrich prospect information from other sources, invite partners to connect, and control what data you share. Invited partners can use PartnerTap for free.

Get ecosystem view of your market

Sync with your CRM, instantly enrich data with information from other sources, and start building up a rich ecosystem view of each customer, prospect and sales opportunity.

Empower go-to-market teams

Push all ecosystem data back into your CRM sales, marketing and support teams can engage the right partners on their opportunities, campaigns, and customers.

Data-driven partner sales

PartnerTap’s sales account mapping technology empowers companies to build and scale-up partner-led revenue programs and build a defensive moat around your business. With PartnerTap you can:

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Instantly map millions of accounts and opportunities to identify your mutual overlap and whitespace with each partner with the most powerful sales account mapping algorithms in the industry

Identify 10x new sales opportunities to go after with each partner

Identify expansion opportunities in existing accounts
Identify net-new “greenfield” accounts your partners can bring you in to

Empower sales teams to leverage and collaborate with the best partner(s) on each account

Route leads to resellers with the strongest existing relationships with each company
Share and track partner pipeline to see real-time changes in alliance, reseller, and co-sell deals
Get an ecosystem-wide view of your market, customers, prospects, and cloud services opportunities with multi-partner ecosystem reports
Push partner data back into your CRM so sales, marketing, and customer success can all leverage partners involved in their customers and prospects
Build an ecosystem data lake with all your mapped data from all types of partners
Get credit for the cloud services revenue partners unlock for your company – and the revenue your company drives across your ecosystem

Sail through the toughest security reviews with a SOC2 Type III, ISO 27701 and ISO 27001 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Accelerates Revenue

2900% More new logo deals sourced in first year

4xMore revenue sold through reseller in first year

$110M ACV of single deal sourced and closed with PartnerTap

100% Real-time account mapping

Enterprise Co-Selling Platform

PartnerTap is the only co-selling solution designed for the enterprise. We automate data sharing and mapping, identify more pipeline for you and your partners, and automate all the opt-ins and introductions to get sales reps and partners actively selling together on their shared accounts.

Learn about partner ecosystem platform


Works instantly with your CRM

Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.

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Salesforce Managed Package

Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.

Learn More

We grew revenue 4x with CDW in the first twelve months using PartnerTap. PartnerTap instantly identifies the best new logo accounts for each reseller to focus on."
Headshot of Natalie

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Natalie Visconti-Clendenin,

Principal Strategic Partner Manager, National Partners at LastPass

Ready to scale-up
co-selling and grow faster?

Request a Demo

Invited by a partner?

You can use PartnerTap for free – forever.

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