BUSINESS ECOSYSTEM MANAGEMENT

Win more corporate travel business with partners

The corporate travel industry is more competitive than ever – so how do you stand out? Whether you sell airline tickets, travel management services, or travel-related technology, you need to reach more corporate travelers to continue to grow. The travel industry is notoriously relationship-based. Customers choose flights based on loyalty programs. CEOs, CFOs and corporate travel managers buy services from the people they already know and trust.

So how do you build trust with new prospects to win their business? Partnering with other travel services, technology vendors, consultants, and service companies that your prospects already trust is the fastest way to grow your corporate travel business. When they vouch for you, executives will take your calls. And when you already have the trusted client relationship you should be bringing in trusted partners to build a defensive moat against competitors.

Partner ecosystem insights and data for all revenue-focused teams:

  • Channels
  • Alliances
  • Marketplaces
  • Products
  • Sales
  • Marketing
  • Customer Success

Partner ecosystems are an incredible growth lever for corporate travel businesses, but most airlines and firms lack the right data and tools to scale up their partner-sourced pipeline and operationalize these partner sales motions.

That’s why leading airlines and corporate travel firms are turning to PartnerTap’s partner ecosystem platform to build an ecosystem-wide view of each account and identify which partners already have those trusted relationships. PartnerTap gives companies a secure data sharing and collaboration platform to connect with partners, share sensitive data securely, identify 10x more partner pipeline, and win corporate travel deals faster with the partners that already have the best relationships at each account.

Trusted by publicly-traded companies

Lumen logo
HPE grey logo
GoTo logo.
TD Synnex logo

How It Works

Easy to get started

Get started in minutes

Sync with your CRM, upload partner spreadsheets, invite partners to connect, and control what data you share with each partner. Invited partners can use PartnerTap for free.

Automate account mapping

Instantly see your mutual customers and new logo opportunities with each partner while you build up an ecosystem-wide view of each customer and prospect.

Run sales play workflows

Automate co-sell, thru-channel and P2P sales plays across your partner ecosystem and track all new pipeline generated by each sales play and each partner. 

Customer-centric partnering

corporate travel revenue and increase customer retention with an ecosystem-wide view of each customer, prospect, and active deal. With PartnerTap you can:

Data-driven partnering screenshot
Instantly map millions of accounts and opportunities to identify your mutual overlap and whitespace with each partner

Identify 10x new sales opportunities to go after with each partner

Identify expansion opportunities in existing accounts
Identify net-new “greenfield” accounts your partners can bring you in to

Empower sales teams to leverage and collaborate with the partners that already have the strongest relationship with each account

Know which buyers are buying right now so you can get involved at the right time
Grow deal sizes with data-driven partner-to-partner strategies
Share and track partner pipeline to see real-time changes in co-sell deals
Get an ecosystem-wide view of your market, customers, prospects, and sales opportunities with multi-partner ecosystem reports
Push partner data back into your CRM so sales, marketing, and customer success can all leverage partner data in their growth and retention strategies
Improve customer retention with a network of aligned partners surrounding each client
Build an ecosystem data lake with all your mapped data from all types of partners
Get credit for the revenue partners unlock for your company – and the revenue your company drives across your ecosystem

Sail through the toughest security reviews with a SOC2 Type III, ISO 27701 and ISO 27001 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.

PartnerTap Activates New Revenue

50%

Partner Manager time saved each week

Goodbye to manual account mapping and one-off partner account inquiries

100x

More partner sales rep introductions
Way more high-quality partner + sales conversations than PAMs can make in a lifetime

$1B

New partner-sourced pipeline generated

At a single company.
No joke!

10x

ROI on PartnerTap investment

Goodbye to manual account mapping and one-off partner account inquiries

MAPPED ECOSYSTEM DATA

Ecosystem-aware Agents

As you use PartnerTap's account mapping and co-selling products you build up an interconnected data lake of AI-ready data about your customers, market, and partners. This data should be pushed into every corner of your business and used to build partner-aware agents for your sales, marketing and success teams.

Integrations

Works instantly with your CRM

Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.

Microsoft Dynamics CRM logo

Salesforce logo

HubSpot logo

SAP CRM logo

NetSuite logo

Close logo

SharpSpring logo

Salesforce Managed Package

Push PartnerTap data back into your CRM so sales reps and GTM teams can see all the mapped partner data where they already work.

Learn More

We grew revenue 4x with CDW in the first twelve months using PartnerTap. PartnerTap instantly identifies the best new logo accounts for each reseller to focus on."
Headshot of Natalie

Last Pass logo.

Natalie Visconti-Clendenin,

Principal Strategic Partner Manager, National Partners at LastPass