Whether you sell servers, networking equipment, chips or phones, hardware sales is all about selling with and through your OEMs, resellers, distributors and MSPs that already have the strongest relationship with each company.
But how can you tell which channel partners have the strongest relationship when each company’s data is locked inside their CRM system? Most hardware company channel and sales teams lack the data and tools they need to scale-up channel partner sales with and through their partner network.
Partner ecosystem insights and data for all revenue-focused teams:
- Channels
- Alliances
- Marketplaces
- Products
- Sales
- Marketing
- Customer Success
What if you could instantly see the customer relationships of every channel partner, route leads to the partner with the strongest existing relationship, get real-time visibility into partner pipeline, and push all this valuable partner data back into your CRM so your sellers, channel and marketing teams know exactly who to engage on every lead, account and opportunity?
That’s exactly why leading hardware companies like HPE, VAST Data and Lightedge use PartnerTap’s Ecosystem Sales Platform to share sensitive data and collaborate with partners. These companies use our powerful channel partner sales solution to unlock 10x more partner pipeline, help partners sell more of their products, share active pipeline, and make customers more successful.
Trusted by publicly-traded companies
How It Works
Easy to get started
Get started in minutes
Sync with your CRM, upload partner spreadsheets, invite partners to connect, and control what data you share with each partner. Invited partners can use PartnerTap for free.
Automate account mapping
Instantly see your mutual customers and new logo opportunities with each partner while you build up an ecosystem-wide view of each customer and prospect.
Run sales play workflows
Automate co-sell, thru-channel and P2P sales plays across your partner ecosystem and track all new pipeline generated by each sales play and each partner.
Data-driven channel partner sales
PartnerTap’s partner ecosystem software helps companies scale-up channel partner sales and sell more products all over the world. With PartnerTap you can:
Identify 10x new sales opportunities to go after with each partner
Empower sales teams to leverage and collaborate with the best partners on each account
Sail through the toughest security reviews with a SOC2 Type III, ISO 27701 and ISO 27001 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.
PartnerTap Activates New Revenue
50%
Partner Manager time saved each week
Goodbye to manual account mapping and one-off partner account inquiries
100x
$1B
At a single company.
No joke!
10x
Goodbye to manual account mapping and one-off partner account inquiries
MAPPED ECOSYSTEM DATA
Ecosystem-aware Agents
Get the account mapping and multi-partner selling features you need to drive more partner-sourced pipeline and partner-led deals. Push your partner ecosystem data lake into every corner of your business and build partner-aware agents for your sales teams and partners.
Integrations
Works instantly with your CRM
Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.
Salesforce Managed Package
Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.
Natalie Visconti-Clendenin,
Principal Strategic Partner Manager, National Partners at LastPass