Protecting a business with the right insurance is critical – and personal. While HR may run the process, the CEO makes the final decision. That’s why selling insurance to companies requires so much trust. You have to build strong relationships with executives, stay in-the-know when a company’s insurance needs are about to change, and comply with all insurance-sales regulation.
So how can your insurance brokers get more introductions to new executives? Through your extended network of partners of course! Consulting firms, CPAs, lawyers, PR firms, and technology companies all partner with benefits brokers and can introduce you to the CEOs at their accounts – once you gain their trust.
Selling with partners is the best way to grow your insurance business in each territory.