Most acquisitions fail to generate the expected revenue growth because they can’t operationalize a joint sales motion. Sales reps continue to work in their separate CRM systems, and it is hard for sales reps on each side to know who exactly they should start collaborating with to cross sell into each account.
You can’t wait for both sales teams to get into the same CRM system. To drive revenue quickly after an acquisition you need to empower sales teams with the information they need in the current CRM systems where they already work.
Partner ecosystem insights and data for all revenue-focused teams:
- Channels
- Alliances
- Marketplaces
- Products
- Sales
- Marketing
- Customer Success
If you get this ecosystem business management right – then you can identify target accounts for each sales team to sell to, accelerate cross-sell revenue growth, shorten sales cycles, and prioritize customer success on both sides.
Multi-company data views of each company are an incredible growth lever for private equity firms and the companies you bring together. But most firms lack the right data and tools to help their portfolio companies scale up revenue after a merger or acquisition.
That’s why the cutting-edge sales enablement teams are using PartnerTap’s ecosystem platform to build a portfolio-wide multi-business view of each account and sales opportunity. PartnerTap gives firms a secure ecosystem business management platform to connect data across CRM systems, share sensitive data, identify 10x more actionable pipeline, share and track pipeline, and win deals faster with the person that already has the best relationships at each company.
Trusted by publicly-traded companies
How It Works
Easy to get started
Get started in minutes
Sync with your CRM, upload partner spreadsheets, invite partners to connect, and control what data you share with each partner. Invited partners can use PartnerTap for free.
Automate account mapping
Instantly see your mutual customers and new logo opportunities with each partner while you build up an ecosystem-wide view of each customer and prospect.
Run sales play workflows
Automate co-sell, thru-channel and P2P sales plays across your partner ecosystem and track all new pipeline generated by each sales play and each partner.
Data-driven sales enablement
PartnerTap’s ecosystem-wide sales enablement solution helps private equity firms accelerate portfolio revenue post acquisition with an ecosystem-wide view of each customer and prospect. With PartnerTap you can:
Empower sales teams to leverage and collaborate with the other reps that already have existing relationships at an account
Sail through the toughest security reviews with a SOC2 Type III, ISO 27701 and ISO 27001 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.
PartnerTap Activates New Revenue
50%
Partner Manager time saved each week
Goodbye to manual account mapping and one-off partner account inquiries
100x
$1B
At a single company.
No joke!
10x
Goodbye to manual account mapping and one-off partner account inquiries
MAPPED ECOSYSTEM DATA
Ecosystem-aware Agents
Get the account mapping and multi-partner selling features you need to drive more partner-sourced pipeline and partner-led deals. Push your partner ecosystem data lake into every corner of your business and build partner-aware agents for your sales teams and partners.
Integrations
Works instantly with your CRM
Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.
Salesforce Managed Package
Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.
Natalie Visconti-Clendenin,
Principal Strategic Partner Manager, National Partners at LastPass