PARTNERSHIP SALES TOOLS FOR INSURANCE

Scale-up your partnership sales strategies with customer-centric ecosystem data

Insurers understand the power of partnerships to reach new companies, accelerate group insurance sales, and improve client retention. Whether you sell health, auto, life or business coverage, your customers and prospects are heavily influenced by the brokers, consultants, and other carriers they already have relationships with.

Partner ecosystems are an incredible growth lever for insurers, but most lack the data and tools they need to scale revenue with their network of brokers, consultants, medical carriers, technology companies, and other insurance partnerships. Many partners will share customer spreadsheets with you, but it’s only possible to manually map these lists against your top few hundred or thousand accounts. And sales teams never know who to engage on each account because broker, consultant, and partner account owner information is always out of date.

Partner ecosystem insights and data for all revenue-focused teams:

  • Channels
  • Alliances
  • Marketplaces
  • Products
  • Sales
  • Marketing
  • Customer Success

That’s why leading insurers use PartnerTap’s ecosystem platform to automate account mapping and connect your sellers with the right partners. PartnerTap gives insurance companies a fast and easy way to share sensitive data, identify 10x more partner pipeline, and accelerate partnership sales to win group deals faster with their brokers, consultants and carrier partners.

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How It Works

Easy to get started

Get started in minutes

Sync with your CRM, upload partner spreadsheets, invite partners to connect, and control what data you share with each partner. Invited partners can use PartnerTap for free.

Automate account mapping

Instantly see your mutual customers and new logo opportunities with each partner while you build up an ecosystem-wide view of each customer and prospect.

Run sales play workflows

Automate co-sell, thru-channel and P2P sales plays across your partner ecosystem and track all new pipeline generated by each sales play and each partner. 

Data-driven partnership sales

PartnerTap’s partnership sales solution helps insurers scale-up group plan revenue and increase customer retention with an ecosystem-wide view of each customer, prospect, and active sales deal. With PartnerTap you can:

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Instantly map millions of accounts and opportunities to identify your mutual overlap and whitespace with each broker, consultant, carrier, and partner

Identify 10x new sales opportunities to go after with each partner

Identify expansion opportunities in existing accounts
Identify net-new “greenfield” accounts where partners can bring you in

Empower sales teams to leverage and collaborate with the partners that already have the strongest relationship with each account

Route leads to brokers with the strongest existing relationships with each company
Share and track partner pipeline to see real-time changes in co-sell and reseller deals
Get an ecosystem-wide view of your market, customers, prospects, and sales opportunities with multi-partner ecosystem reports
Push partner data back into your CRM so sales, marketing, and customer success can all leverage partners involved in their customers and prospects
Improve customer retention with a network of aligned partners surrounding each customer
Build an ecosystem data lake with all your mapped data from all types of partners
Get credit for the revenue partners unlock for your company – and the revenue your company drives across your ecosystem

Sail through the toughest security reviews with a SOC2 Type III, ISO 27701 and ISO 27001 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE

PartnerTap Activates New Revenue

50%

Partner Manager time saved each week

Goodbye to manual account mapping and one-off partner account inquiries

100x

More partner sales rep introductions
Way more high-quality partner + sales conversations than PAMs can make in a lifetime

$1B

New partner-sourced pipeline generated

At a single company.
No joke!

10x

ROI on PartnerTap investment

Goodbye to manual account mapping and one-off partner account inquiries

MAPPED ECOSYSTEM DATA

Ecosystem-aware Agents

Get the account mapping and multi-partner selling features you need to drive more partner-sourced pipeline and partner-led deals. Push your partner ecosystem data lake into every corner of your business and build partner-aware agents for your sales teams and partners.

Integrations

Works instantly with your CRM

Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.

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Salesforce Managed Package

Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.

Learn More

We grew revenue 4x with CDW in the first twelve months using PartnerTap. PartnerTap instantly identifies the best new logo accounts for each reseller to focus on."
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Natalie Visconti-Clendenin,

Principal Strategic Partner Manager, National Partners at LastPass