The best software companies understand the power of partners to reach new prospects, accelerate deals, cross-sell, upsell, and improve customer retention. No matter who you sell software to, customer-facing or back-office teams, whether your software is used by world-wide teams or powers a few critical decisions with AI, the right partners can help you grow faster and make your customers more successful.
But how can you engage with partners to increase your sphere of influence and shorten sales cycles? Individual sales and channel reps regularly email around customer lists to see where a partner might be able to help. This isn’t secure or scalable. Most software companies lack the right data and tools to consistently drive more revenue with partners.
Partner ecosystem insights and data for all revenue-focused teams:
- Channels
- Alliances
- Marketplaces
- Products
- Sales
- Marketing
- Customer Success
Effectively working with partners requires a secure way to share selected customer, prospect, and sales data. And for sales teams to leverage partners they need real-time visibility into who to work with at each partner on each of their specific accounts.
That’s why software leaders like SAP Concur, GoTo and Lightedge use PartnerTap’s ecosystem sales platform to automate sales account mapping and connect your sellers with the right partners. PartnerTap’s sales account mapping solution gives software companies a secure, fast and easy way to share and map sensitive data, identify 10x more partner pipeline, share pipeline, and win deals faster with the best partners.
Trusted by publicly-traded companies
How It Works
Easy to get started
Get started in minutes
Sync with your CRM, upload partner spreadsheets, invite partners to connect, and control what data you share with each partner. Invited partners can use PartnerTap for free.
Automate account mapping
Instantly see your mutual customers and new logo opportunities with each partner while you build up an ecosystem-wide view of each customer and prospect.
Run sales play workflows
Automate co-sell, thru-channel and P2P sales plays across your partner ecosystem and track all new pipeline generated by each sales play and each partner.
Data-driven partner sales
PartnerTap’s sales account mapping technology empowers companies to build and scale-up partner-led revenue programs and build a defensive moat around your business. With PartnerTap you can:
Identify 10x new sales opportunities to go after with each partner
Empower sales teams to leverage and collaborate with the best partner(s) on each account
Sail through the toughest security reviews with a SOC2 Type III, ISO 27701 and ISO 27001 certified solution that has already passed the toughest industry reviews at customers like ADP, SAP and HPE.
PartnerTap Activates New Revenue
50%
Partner Manager time saved each week
Goodbye to manual account mapping and one-off partner account inquiries
100x
$1B
At a single company
10x
Goodbye to manual account mapping and one-off partner account inquiries
MAPPED ECOSYSTEM DATA
Ecosystem-aware Agents
Get the account mapping and multi-partner selling features you need to drive more partner-sourced pipeline and partner-led deals. Push your partner ecosystem data lake into every corner of your business and build partner-aware agents for your sales teams and partners.
Integrations
Works instantly with your CRM
Connect, share, map and see data from partners regardless of which CRM they use with 100% native integrations.
Salesforce Managed Package
Push PartnerTap data back into your CRM so sales reps and GTM teams have the partner data they need where they already work.
Natalie Visconti-Clendenin,
Principal Strategic Partner Manager, National Partners at LastPass