Lumen Case Study

Lumen’s PartnerTap Co-Sell Program simplifies selling for co-sellers

Lumen launches PartnerTap Co-Sell Program to simplify selling for new and current co-sellers

Lumen (NYSE:LUMN) is a multinational technology company that provides network assets, cloud connectivity, security solutions, and voice and collaboration tools for businesses. With a focus on innovation, Danny Benedetti, VP Channel Sales at Lumen, went looking for a way to improve sales collaboration with partners. He found PartnerTap’s partner ecosystem platform and used it to launch a new PartnerTap Co-Sell Program with Lumen’s indirect partner channel community.

“We see the connection between more collaboration and faster growth, so we’re pulling back the curtain to make it easier for partners and customers to do business with us,” said Sara Seegers, National Vice President for Lumen’s Indirect Partner Channel. “It’s all part of an aggressive simplification strategy as we align with our customers’ needs. With PartnerTap, we are collaborating to clear a mutual path to growth for Lumen, our co-sellers, and our customers.”

Photo of Sara Seegers, National VP for Indirect Partner Channel, Lumen
We see the connection between more collaboration and faster growth, so we’re pulling back the curtain to make it easier for partners and customers to do business with us.”

Sara Seegers,

National VP Indirect Partner Channel

How it works:

  • Co-sellers securely share data on PartnerTap.
  • Partner sellers can “swipe right” and opt-in to see data matches between Lumen solutions and customer’s needs.
  • Once securely connected, real-time visibility into the matches helps co-sellers shorten the sales cycle and more quickly deliver solutions to customers.
  • Lumen and sales partners are identifying more pipeline to go after together.
  • Sales partners are now more closely aligned with Lumen around each customer’s specific needs
  • This streamlined process helps new and current co-sellers accelerate growth in new markets by quickly solving customer pain points with a shortened sales cycle.

Their sales partners agree:

“PartnerTap is an incredible tool to drive focus and achieve targeted sales success,” said TJ Banks, vice president of sales for Carrier Access. “We’ve been able to bridge gaps, share insights, and unlock a world of possibilities, empowering our business to thrive in an interconnected landscape. It will be an integral component of our ongoing strategy.”

Next up: Lumen plans to expand access to their PartnerTap Co-Sell Program to strategic partners and enterprise sales teams next.

Additional Resources:

For more information about Lumen’s Channel Partner Program, visit https://www.lumen.com/en-us/partner/channel-partner-program.html

Learn more about this program at www.partnertap.com/LUMEN

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