The M&A Sales Enablement: Building an Acquisition Revenue Machine

Realizing M&A growth potential is challenging. Cultural differences can often lead to mistrust between teams, resulting in a lack of adoption of a single CRM system.

This 13-page whitepaper explains the challenges and then lays out a clear framework to accelerate cross-selling and revenue growth immediately after a merger or acquisition. We provide best practices to quickly get two enterprise sales teams working together despite the clear challenges of working in separate CRM systems and no existing relationship or trust yet built up on each side.

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