Partner Sales Solutions
Winning today requires partners
Women founded category leader
PartnerTap is co-founded and led by CEO Cassandra Gholston and CRO Autum Grimm. We are proud to have pioneered this new multi-partner sales platform category and be the leading solution for publicly-traded companies.
The traditional go-to-market and sales playbooks are dead. Business buyers no longer search for solutions on Google and talk with every sales rep. Instead, they’re turning to people they trust for recommendations on the solutions they should consider and the companies they should work with. That’s why the fastest growing companies today are selling with their partners and orchestrating sales plays across their ecosystem. This is true for companies that sell direct and companies that sell through indirect channels.
The status quo doesn’t scale
Companies today have a systems gap. CRM systems are designed for direct sales teams selling on their own. PRM system are designed for partner teams. Selling with partners happens in the middle. That’s why partner teams and sales reps spend so much time emailing around customer lists and target accounts then manually account mapping to figure out who at each partner can help within their accounts.
There are at least 7 companies engaged with every mid-market and enterprise company, making selling today exponentially harder to identify and win new deals. Your buyers today are listening to the consulting firms, other ISVs, resellers, managed services and cloud platform providers they already know and trust. Many of these are your partners, but your reps don’t know who to work with.
Multi-partner selling requires that teams have the right data and automation to drive more partner-sourced pipeline along with the attribution data to prove it.
That’s why PartnerTap is 2025’s must-have platform for companies that need to scale up their sell with, sell through, co-selling, and partner-to-partner (P2) sales motions across their ecosystem.
MAPPED ECOSYSTEM DATA
Ecosystem-aware Agents
Get the account mapping and multi-partner selling features you need to drive more partner-sourced pipeline and partner-led deals. Push your partner ecosystem data lake into every corner of your business and build partner-aware agents for your sales teams and partners.
6 reasons companies choose PartnerTap
There are many reasons PartnerTap wins every enterprise product and technical evaluation. Here are just a few of the reasons enterprises choose PartnerTap.
01 Sources new pipeline
Instantly maps millions of accounts and opportunities and gives partner, channel, sales and marketing teams the data and automation to activate net-new pipeline and win deals faster with the best partners on each account.
02 Empower sellers
Connects sales reps with partners who can help them get into new opportunities or accelerate their current deals. Pushes mapped partner data into your CRM so sales, marketing and success can see partner data where they already work.
03 Enterprise-grade platform
Built for companies that already drive millions or billions of revenue with partners each year. Enterprise-grade features, scalability, security, and data-governance controls already vetted and approved by publicly-traded companies..
04 Ecosystem-wide solution
A single platform to drive revenue with and through all types of partners. Build an ecosystem data lake and run sales plays across ISVs, alliances, marketplaces, resellers, distributors, MSPs, agents, brokers and more.
05 Co-sell automation
Orchestrates all the opt-ins, introductions, and next steps after accounts are mapped with automated workflows and notifications so you can scale up sales plays with and across your partner ecosystem.
06 Approved by IT
PartnerTap sails through the toughest IT and CISO security reviews because of our secure cloud architecture, robust access controls, data visibility rules, and data protection with GDPR and CSPA compliance, and SOC2 Type III and ISO 27701 and ISO 27001 certifications.
Trusted by publicly-traded companies
PartnerTap Activates New Revenue
50%
Partner Manager time saved each week
Goodbye to manual account mapping and one-off partner account inquiries
100x
$1B
At a single company
10x
Goodbye to manual account mapping and one-off partner account inquiries
For all revenue driving teams
All Partner Types
All Revenue Teams
All Strategies
Natalie Visconti-Clendenin,
Principal Strategic Partner Manager, National Partners at LastPass