Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status...
![How to Securely See Account Overlap and Close More Deals [Guide]](https://partnertap.com/wp-content/uploads/2021/01/Partnertap-blog-7-793X497-400x250.jpg)
Until very recently, account mapping was a necessary risk. But now, you can eliminate all risk and securely share your customer account data by using a Partner Ecosystem Platform. Partners will never give each other direct access to their CRM accounts. Your customer...
It’s finally here! The solution to the two challenges that all enterprises face when scaling their ecosystems. This is the third, and final, installment to our three-part series on how to scale revenue-generating partnerships. You can find the first...
This is the second installment in our three-part series on scaling revenue-generating partnerships. You can find the first article, and the first challenge, in the series here. Universal Challenge #2: can’t co-sell without the right data, access, insights, and...
This is the first installment in our three-part series on scaling revenue-generating partnerships. Strategic partnerships can help source and accelerate sales deals, and also create a lock-in effect for joint customers that reduces long-term churn. But scaling a...
According to a study by Forbes, on average, sales reps only spend 35% of their time selling. The other 65% is spent on everything else. That is way too much time spent doing other activities! Automated account mapping allows reps to uncover opportunities and get in...
Share Your Target Account Data Generously with Your Strategic Partners - Without Any Constrictions. We all know that feeling of having a dry pipeline - an increasing fear of uncertainty and failure stresses you out, which makes coming up with new ideas even more...
Running an alliance team is not an easy task, but these account mapping insights will help you 10x the revenue you generate from your ecosystem partners. Alliance teams are tasked with hitting exponential numbers year after year and finding new pipeline to those...
Let’s face it, cold calling is hard but throw in a global pandemic, and it’s even harder. If you want to gain access into key accounts, focusing on your partners is time well spent. However, getting your partners to the point of sending you qualified leads takes a lot...
“Trust takes years to build, seconds to break, and forever to repair” - Unknown The relationships that we build with our strategic partners are important yet fragile. It is imperative that we prove that we are trustworthy individuals, and work for trustworthy...
