The Inevitable Shift to Co-Selling Over the past 24 months we've seen a shift in the way companies go to market with their partners. The new go to market strategy is moving from a traditional partner resell model to a co-sell model. The Challenges of Reselling With...
When you think of a rockstar, do you imagine wild hair, big attitude, and a loud voice? The rockstar sales performer isn’t that much different (except, maybe wild hair). However, technology has changed the sales landscape. For example, if a sales performer hammers the...
Top 5 Habits of a great Network Partner The most successful salespeople network well with sales professionals from other companies. Reason being, working a warm lead that comes from a partner is way better than working a cold call. Since no one wants one-way...
PART 5 OF 6 - PARTNERTAP & ACHIEVEUNITE SERIES Collaborative Selling with Partners can accelerate your success by opening doors to new customers, validating your capabilities, sharing the workload throughout the sales cycle, and by giving you another set of eyes...
PART 4 OF 6 - PARTNERTAP & ACHIEVEUNITE SERIES Achieving an advantage in today’s business world is all about relationships. Relationships that are anchored in respect, communication, understanding, and trust have the greatest potential to positively impact your...
PART 3 OF 6 - PARTNERTAP & ACHIEVEUNITE SERIES So, what happened to the central IT buyer and why did this shift take place? The digitization of business was the most significant catalyst for the dynamic shift in modern buying...
GET TO THE TABLE FIRST PART 2 OF 6 - PARTNERTAP & ACHIEVEUNITE SERIES The modern business buying process has changed. With more information at our fingertips than ever before, buyers are researching and developing their decisions long before they engage with a...
In Episode 7 of Season 2 of the Success Bully podcast proudly titled “Sales Cures All,” we welcome a truly dynamic duo to the show. Cassandra Gholston (CEO & Co-Founder) and Autum Grimm (CRO & Co-Founder) of PartnerTap. Cassandra and Autum share how their...
PART 1 OF 6 - PARTNERTAP & ACHIEVEUNITE SERIES Breaking into new accounts is one of the toughest challenges in sales. Given the challenges, many salespeople dread prospecting and fall prey to procrastination. Still, for a business to grow, new customers must be...
My favorite quote as a leader was coined by Erica Jung. She said, “Everyone has talent. What is rare is the courage to follow the talent to the dark place where it leads.” I believe if you create a place where salespeople can find their way through the dark they...
