When you think of a rockstar, do you imagine wild hair, big attitude and a loud voice? The rockstar sales performer isn’t that much different (except, maybe wild hair). However, technology has changed sales approach. For example, if a sales performer hammers the phone, sits back and waits for leads—they will probably have a few hit. Eventually though, just like the rock star, the top spots will elude them. To maintain a really strong consistent performance you have to have many facets to your repertoire.

Sales people who aren’t worried about job security are most likely working with partners.. Sales enablement technologies can help build powerful partner ecosystems and drive greater productivity. The question then becomes—What to do with all their free time now? News flash—it’s not getting a manicure, massage or golfing. Those days are over, unless you are going with your best partners and building stronger relationships.

One of the best things to create a better partner ecosystem is to establish a Top 10 partner network. Select companies that add value to your solution and complement what you do. Prospect them like you would a potential customer. Understand what drives them and get to know their business. Find out how you can help them get more business. Learn how they are compensated and what their goals are for the year. If you are able to be a great partner, you will develop a rewarding relationship—and more importantly build a greater pipeline.

Partner Ecosystem Platform

Secure partner platform helps channel and sales teams drive more revenue from each partnership

Account Mapping

For everyone that wants to see mutual account overlap with partners

Sharing Controls

Control what data you share on a partner-by-partner basis

Channel Insights

For channel teams to get segment-by-segment insights into partner accounts and opportunities


For sales reps and teams who want to get and share insights with partners on mutual accounts

Ecosystem Analytics

See all the growth opportunities within your partner ecosystem

CRM Integration

PartnerTap is pre-integrated with all the popular CRM applications

Industry Overview

Every B2B products and services company works with partners. PartnerTap helps you grow revenue with your partners.

Financial Services

Extend your reach as a trusted adviser and win more clients


Grow insurance sales with partners


Sell more software with partner insights


Expand your distribution with smarter partnering

Private Equity

Build an acquisition revenue machine


Accelerate co-selling with agents, brokers and sales reps

HR Tech

Co-sell with the leading HR technology sales teams

Professional Services

Extend your sales reach with partners


Win more corporate travel business with partners

Company Overview

We built PartnerTap to help companies drive more revenue with partners. Learn about our story and background.


Learn about our executives and company leaders helping customers drive more revenue


Learn more about our technology and consulting partners


Read our latest blog post or browse the archives for partnering best practices

Contact Info

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