Collaborative Selling with Partners can accelerate your success by opening doors to new customers, validating your capabilities, sharing the workload throughout the sales cycle, and by giving you another set of eyes and ears within your accounts. In short, partners can accelerate time to revenue, improve your win ratio, and add more deals to the funnel.

Here are 4 ways Partners can help you crush it in 2018.

  • Improved Chances of Winning the Business: A partnered collaborative sales approach will increase the level of expertise available to solve your customer’s challenges. This may include subject matter expertise in a specific vertical or service delivery capabilities.
  • Improved End Customer Satisfaction: By supplying more expertise into the solution definition stage, you are more likely to produce a solution that will address your customers unique situation and challenges leading to greater satisfaction and repeat business.
  • Increased Referral Leads: A collaborative sales approach with partners enables you to find more opportunities by leveraging a network of legitimate relationships. Since referral leads are more likely to close than any other lead, this leads to prospecting that makes impact. PartnerTap supports prospecting because partnering sales reps can see exactly which accounts that they have in common and immediately take action exchanging introductions and sharing value.
  • Increased Influence within the Account: With 4-10 decision makers potentially engaged in a buying decision, there’s a higher likelihood that a partner could have a relationship with one of those decision makers and can influence in your behalf.

Read our next post to learn about how you can develop your Collaborative Selling skills and maximize the potential value of your partnerships as to deliver value for your customers.

Stay up to date with the latest info about strategic alliances and co-sell partnerships.

Partner Ecosystem Platform

Secure partner platform helps channel and sales teams drive more revenue from each partnership

Account Mapping

For everyone that wants to see mutual account overlap with partners

Sharing Controls

Control what data you share on a partner-by-partner basis

Channel Insights

For channel teams to get segment-by-segment insights into partner accounts and opportunities


For sales reps and teams who want to get and share insights with partners on mutual accounts

Ecosystem Analytics

See all the growth opportunities within your partner ecosystem

CRM Integration

PartnerTap is pre-integrated with all the popular CRM applications

Industry Overview

Every B2B products and services company works with partners. PartnerTap helps you grow revenue with your partners.

Financial Services

Extend your reach as a trusted adviser and win more clients


Grow insurance sales with partners


Sell more software with partner insights


Expand your distribution with smarter partnering

Private Equity

Build an acquisition revenue machine


Accelerate co-selling with agents, brokers and sales reps

HR Tech

Co-sell with the leading HR technology sales teams

Professional Services

Extend your sales reach with partners


Win more corporate travel business with partners

Company Overview

We built PartnerTap to help companies drive more revenue with partners. Learn about our story and background.


Learn about our executives and company leaders helping customers drive more revenue


Learn more about our technology and consulting partners


Read our latest blog post or browse the archives for partnering best practices

Contact Info

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