This article address the issue most partner executives are facing in Q1 – how to impress the CRO and rest of the c-suite.
Revenue is Now Multi-Partner
Revenue is Now Multi-Partner The highest-performing revenue organizations no longer measure success by how many reps they hire or how many calls they make. They win based on how effectively they orchestrate multiple partners around accounts and opportunities at scale....
The Rise of Co-Selling Trailblazers
TL/DR The Salesforce Salesblazer Community was excited to learn about co-selling trends, best practices, and career opportunities. This article shares highlights from a recent Ask-Me-Anything session with PartnerTap’s CRO, Autum Grimm. Last week I had the opportunity...
The Modern B2B Customer Journey
I was recently asked to map PartnerTap’s capabilities to the B2B customer journey. When I got off the phone, I realized I should have asked “Which one? The old B2B customer journey or the modern one?” For the past 20 years the customer journey has started with a...
Co-Sell Transformation Tech Stack
Co-selling is suddenly the hottest topic in partner, channel, and sales circles. Why? Because companies are realizing the old sales playbook is broken and finally making sales transformation a top priority in 2024. Co-selling transformation is a journey that requires...
Co-Sell Transformation Pitfalls
As outlined in The Sales Transformation Imperative in 2024, companies realize they need a new sales playbook to support modern buyers and win deals with more complex dynamics. Building a high-performing co-selling motion with your best partners is the answer. When...
The 11-Step Co-Sell Transformation Playbook
We know that the old sales playbook no longer works and sales transformation is a top priority in 2024. Companies have changed how they buy products and services for their companies, and sales deals today are exponentially more complex than they were 10 years ago. The...
The Sales Transformation Imperative in 2024: Co-Selling
2024 is the year companies admit the old sales playbook is broken and invest in sales transformation. Buyers have changed how they buy products and services for their companies and deal dynamics are exponentially more complex. Selling to the modern buyer in this more...
B2B Sales Is Broken Part 1: Deals Are More Complex & We Must Adapt
TLDR: Traditional B2B sales is broken. Deal dynamics today are exponentially more complex and sales reps have less influence and control over the sales process today than they did ten years ago. Operationalizing a high-performing co-sell motion with your partners is...
Jumpstart new partner-sourced pipeline in Q1 with a “Partner Shuffle Co-Sell Play”
TLDR: Run a Partner Shuffle Co-Sell Play with PartnerTap Are your partner managers or channel account managers moving around and getting new partners in Q1? Is Q1 typically a slow start where the team waits for their new assignments and gradually builds rapport? Turn...