Sales reps changing territories in Q1? Use PartnerTap to get them quick wins with partners. Win the territory shuffle and go from dead quarter to best quarter.
Go Beyond Random Acts of Co-Sell
Does your sales team co-sell with partners? If so, to what degree, and with how many partners? Some companies like Microsoft and SAP Concur have very sophisticated co-selling motions with their top partners. Others are just starting their partner-first journeys....
Enterprise Go-to-Market in 2023: Sell With Your Best Partners
Channel and sales leaders are facing a tough market in 2023. Every team is expected to hit higher targets, but with fewer resources. Quotas are going up while teams are shrinking due to hiring freezes and attrition. There’s only one way to consistently sell and win in...
Greenfield Reporting: What’s New, and Why It’s Important
In most partnerships today, spreadsheets are often shared manually, with one partner emailing another a spreadsheet of all of their customers. Usually, the entire list of customer accounts is shared, regardless of whether or not it maps to an existing customer or...
How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs
From the moment he founded Salesforce, Marc Benioff believed that he was creating the future of CRM software. The Legacy CRM companies, like SAP and Oracle, didn’t want to switch from the on-premise software model that they had controlled for so long. However, Benioff...
Multi-Partner Plays are the Key to Enterprise Growth
Multi-partner plays (co-selling with ecosystem partners) are the fastest way to grow your channel programs in 2021 and beyond. In order to meet your customers' unique business needs, you must bring together a best-of-breed solution from multiple partners. It is your...
The PartnerTap Difference: Enterprise Grade Account Mapping Technology
At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal. Globally, companies are losing billions of dollars annually because they’ve invested in...
Data Sharing Rests Upon Human Connection
Data sharing is essential to driving revenue with your partners. Channel and sales teams need visibility into global ecosystem overlap in order to refer, upsell, resell, co-sell, and target specific accounts with their various partners. Considering how necessary it is...
How to Make Strategic Co-Selling a Primary Revenue Driver
If you want to make strategic co-selling a primary revenue driver, building connections with your partner’s field teams is critical. Microsoft perfectly explains the benefit of co-selling: “co-selling with partners typically results in a larger sale on average than...
7 Tips for Building an Effective Co-sell Program
Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status...