TLDR: What does co-selling mean in today’s multi-partner world? Every sales opportunity is being shaped by partners before your customers and buyers ever speak with your Account Executives. That's why Bridge Partners just launched four new services to help companies...
Every CRO wants more partner-involved deals. Partner-sourced, partner-led, and partner-influenced opportunities are always bigger deals that close faster for higher amounts. Yet according to Hannible Scipio’s research at Forrester, most companies “lack the data,...
This article address the issue most partner executives are facing in Q1 – how to impress the CRO and rest of the c-suite.
Revenue is Now Multi-Partner The highest-performing revenue organizations no longer measure success by how many reps they hire or how many calls they make. They win based on how effectively they orchestrate multiple partners around accounts and opportunities at scale....
SAP’s Industry-leading Blueprint for Multi-Partner Sales Authors: Laura Merkelo, Senior Director, Power of 3 Partner Sales Program, SAP Rebecca Jones, Chief Growth Officer, Bridge Partners Judy Loehr, Chief Product Officer, PartnerTap Partners have been co-selling...
I’ve spent my career selling into enterprises. What I’m seeing right now is unlike anything before. Inside the largest companies in the world, AI isn’t a pilot program anymore. They’ve built internal AI boards, they’ve selected LLMs and are actively training...
There’s always that one moment that changes everything. For me, it was a happy hour I wasn’t invited to. I consistently kept the #1 spot in a division and team I helped build from the ground up. Top performer. Accountable. All in. And yet, I still became the outsider....
Enterprise sales is undergoing a seismic shift. Over the next five years, sales teams will look nothing like they do today. AI is revolutionizing the way we work, helping us focus on solving complex problems, accelerating execution, and amplifying human potential. But...
TL/DR You received an introduction to talk with a partner sales person about a mutual account…..now what? This article breaks down what to do, what not to do, and best practices for building a productive co-selling relationship with salespeople at your partners. These...
TL/DR It’s hard to scale beyond billions by yourself. The Co-Selling Manifesto spells out the hard truths, choices, urgency, and principles revenue leaders must embrace to avoid relegation. I wrote this article for people to share with revenue executives who...
