TL/DR To see faster growth from co-selling companies must embrace and enforce the first principles of common decency when selling with partners. Much like the golden rule we all learned in kindergarten, these co-selling first principles sound obvious, but can are hard...
In today’s sales landscape, if your company has a vast partner ecosystem and your sellers aren’t engaging with partners daily, you’re missing out on significant opportunities. With 6 - 7 partners influencing each buyer and customer, it’s critical that your sales...
TL/DR PartnerTap is sharing this 9-step process for co-selling enablement to give companies a clear framework to enable their sales teams to co-sell effectively with partners. We get lots of questions about how to enable and incentivize sales teams to co-sell...
TL/DR Here’s the official definition of co-selling: co-selling is the active collaboration between sales people across different companies so they can source, influence or accelerate a sales process. Co-selling is a verb. Direct sales and channel sellers...
I co-founded PartnerTap in 2016 to help sales reps co-sell and win more with partners. This wasn’t an easy problem to solve and there weren’t any co-selling solutions in the market. I know - because I was at SAP Concur at the time and I searched far and wide for a...
TL/DR The co-selling transformation movement took off in 2024 and findings in the latest State of Sales Report from Salesforce Research explain why. This article breaks down the latest findings along with the direct implications for co-selling transformation...
TL/DR: The Co-Sell Quarterback is a very cool role emerging in companies with large partner ecosystems. A Co-Sell Quarterback gets to be very strategic and proactive, drive top-of-funnel co-selling conversations at scale, track and get credit for net new pipeline...
In May this year our CEO, Cassandra Gholston, delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the new opportunities this creates for co-selling. During this talk she...
Earlier this year I delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the five new co-selling leadership opportunities this creates within companies. If you missed it,...
As outlined in The Sales Transformation Imperative in 2024, companies realize they need a new sales playbook to support modern buyers and win deals with more complex dynamics. Building a high-performing co-selling motion with your best partners is the answer. When...
