I’ve spent my career selling into enterprises. What I’m seeing right now is unlike anything before.
Inside the largest companies in the world, AI isn’t a pilot program anymore. They’ve built internal AI boards, they’ve selected LLMs and are actively training them on proprietary data and now they’re deploying agents.
AI is Unlocking Superpowers
From true precision propensity models to predictive revenue roadmaps, the speed and intelligence it’s enabling across Go-to-Market teams is fascinating.
KPMG‘s Todd Lohr was quoted in their June 2025, AI Quarterly Pulse Survey, his observations echo exactly what I’m hearing from both our customers and prospects.
Our clients are no longer asking if AI will transform their business, they’re asking how fast it can be deployed. This isn’t just about technology adoption. It’s about fundamental business transformation.” – Todd Lohr, Head of Ecosystems, KPMG
Further the study uncovers that Enterprise leaders are accelerating their agent strategies. 51% now plan to deploy a mix of pre-built and internally built agents (up from 27% last quarter). Pre-built-only dropped from 67% to 46%.
But here’s the Billion-Dollar Blind Spot in Enterprise AI for Go-to-Market
Even the most advanced agents can’t make decisions with data they can’t see. And most companies are starving their AI of the richest, most revenue-ready signals the ones that live outside their four walls.
Imagine, your AI identifies 100 high-propensity accounts, it predicts their next likely purchase. Then it drafts messaging, sequences, sales plays, and contacts.
Your sellers execute flawlessly…
The results, well, they are the results that everyone is getting – just ok
Meanwhile, your sales rep’s partner is one phone call away from the decision maker. They’ve worked with the CTO for a decade, they’re running a parallel initiative.
They could make an intro TODAY.
But your AI didn’t know any of that because your partner ecosystem data isn’t connected.
Here’s what AI can see inside your walls:
- Website visits
- Content downloads
- Installed products
- Intent scores
- Every piece of data in your data warehouses
Here’s what it doesn’t see:
- Which partner rep can accelerate the next meeting
- Which partner has the strongest executive relationship
- Who’s already engaged in complementary deals
- Which people across your partners account teams align with your account teams
- Who actually WANTS to co-sell (not just says they do)
The AI Ready Ecosystem Data Layer
I spoke to a customer yesterday who’s been using PartnerTap for three years. He said:
“Since day one PartnerTap data has helped us sell more. Three years in, the mapped partner data in our PartnerTap account is now our competitive advantage. Today this valuable AI-ready ecosystem data that now is being used to build and inform agents.”
This is the future:
Ecosystem aware agents
Ones that know:
- Which partners are already influencing the deal
- Who has executive relationships
- Where complementary selling motion is already in play
- Who’s actually willing to co-sell
It’s happening, the agentic revolution is real.
The question CRO’s should be asking, Is our partner data ready?
At PartnerTap, we’ve been building toward this moment since 2016.
Our north star and heart beat has always been clear and has not waivered: drive more revenue for our customers.
We’re sellers ourselves, and we know what it takes to win. That’s why we built PartnerTap to give sellers and partners the data they actually need to drive real pipeline growth and turn it into closed-won deals.
This is no longer a hypothesis or theory. It’s execution at scale. And we’re just getting started.
Shoutout to Judy Loehr, our Chief Product Officer.
She was right on all the boring data sharing parts. When most people wanted flashy features, Judy Loehr focused on prioritizing the foundation: the core data sharing system so that publicly traded companies can and do share data. Then helping companies build up this powerful ecosystem data lake. That’s what it has always been for so many years. It wasn’t always glamorous, but it was exactly what we needed to both inform and build ecosystem-aware agents that can power revenue at scale.
PartnerTap would not be what it is today without you Judy. You pushed hard to built it the right way from the start. If you don’t know her give her a follow.