To make sure you don’t waste another dime on misallocated MDF spend, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not. Companies simply don’t have the...
In most partnerships today, spreadsheets are often shared manually, with one partner emailing another a spreadsheet of all of their customers. Usually, the entire list of customer accounts is shared, regardless of whether or not it maps to an existing customer or...
In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy to get lost in this sea of software. We are here to help! Channel software is a...
Complex Account mapping is critical to finding opportunities and understanding which accounts to target with each of your partners. Enterprise companies, with extensive ecosystems and thousands of partners, find it difficult to pinpoint the correct partner for each...
From the moment he founded Salesforce, Marc Benioff believed that he was creating the future of CRM software. The Legacy CRM companies, like SAP and Oracle, didn’t want to switch from the on-premise software model that they had controlled for so long. However, Benioff...
Multi-partner plays (co-selling with ecosystem partners) are the fastest way to grow your channel programs in 2021 and beyond. In order to meet your customers' unique business needs, you must bring together a best-of-breed solution from multiple partners. It is your...
At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal. Globally, companies are losing billions of dollars annually because they’ve invested in...
Data sharing is essential to driving revenue with your partners. Channel and sales teams need visibility into global ecosystem overlap in order to refer, upsell, resell, co-sell, and target specific accounts with their various partners. Considering how necessary it is...
![M&A: The Sales Enablement Revenue Opportunity [Part 3]](https://partnertap.com/wp-content/uploads/2021/06/Partnertap-blog-23-793X497-400x250.jpg)
The Answer: An Account Mapping Sales Enablement Platform So, now you know what Sales Enablement Teams and Sales Reps need to succeed after a merger, but you don’t know how to get them across the finish line.... We have the solution for you. To drive revenue...
![M&A: The Sales Enablement Revenue Opportunity [Part 2]](https://partnertap.com/wp-content/uploads/2021/06/Partnertap-blog-24-793X497-400x250.jpg)
Whether your company has acquired three companies, or 300 companies, you know how hard it is to get sales teams working and selling together. Many acquisitions fail to generate the expected revenue growth because they can’t operationalize a joint sales motion. But if...
