Share Your Target Account Data Generously with Your Strategic Partners – Without Any Constrictions.
We all know that feeling of having a dry pipeline – an increasing fear of uncertainty and failure stresses you out, which makes coming up with new ideas even more difficult. But you don’t have to build pipeline all alone. Your strategic partners are the most effective resource when it comes to new lead generation.
To Accelerate Lead Generation and Drive Pipeline – Share Your Account Data Generously with Your Partners
The more data you map with them, the more hidden insights and opportunities you will uncover. It helps you discover new opportunities and chase the best-fit customers you wouldn’t have identified otherwise. Your data is like a lake that is held back by a dam. The dam is your account mapping software. Just like more water flowing through a dam creates more electricity, more account data flowing through your account mapping tool will generate more qualified leads. Nobody wants a dry lake behind a dam just like nobody wants a dry pipeline.
One of our customers was having trouble leveraging PartnerTap to create more revenue opportunities with their partners. Upon further investigation by our customer success team, we learned that our client was only adding 8% of their customers into the tool. The result was that they were not able to match accounts with their partner’s customers and had concluded that the tool wasn’t useful.
Our team advised our customer to add all of their customer data to increase the amount of prospects and leads they could uncover. The client was reluctant to share that much customer data, which is no surprise because according to Accenture, 44% of executives are concerned about sharing company assets and secrets. However, we assured our customer that only matched prospects would be revealed to their partner, keeping the rest of their data private. Deciding to give it one more try, they decided to open the flood gates, and they instantly found an enormous amount of overlap with their partner’s accounts. They are now convinced that PartnerTap is one of the best tools they have in their alliance arsenal.
So take a deep breath and focus on utilizing your strategic partnerships.
Here is a Checklist to Make Sure You Don’t Have a Dry Pipeline in 2021
- Make sure you have shared all your account data (without any restrictions) with your partners. If not, share it as soon as possible, and ask them to do the same.
- Educate your team and your partners about the importance and benefits of data collaboration and reciprocal trust in partnerships. Emphasize their positive impact on the teams’ overall success.
- Use a partner ecosystem platform that automates the data collaboration process to avoid wasting time with manual work. Such technology optimizes your sales process by collecting data from both sides automatically and keeping it up-to-date.
- Last but not least, when it comes to security, make sure that the partner ecosystem platform you use follows industry best practices.
Get Twice the Pipeline with Data Collaboration
When it comes to data collaboration between partners, 1 plus 1 equals 3. Start encouraging full data transparency between partners, and focus on choosing the best platform offering the most security and convenience. This should take care of your lead issues and turn your dry pipeline into a river of leads.
Our product, PartnerTap’s Partner Ecosystem Platform, provides you with a secured platform for account mapping that syncs with CRMs and spreadsheets uncovering hidden revenue quickly. It combines your account data with your partner’s and keeps it up-to-date, which enables you to identify new opportunities before your competitors.
For more information on how we can help you with lead generation, contact us, or request a free demo now.
Follow us on LinkedIn to keep updated on how to improve your strategic partnerships and skyrocket your revenue.